Social construction of sexual equality in distilled beverage advertising

Author

Kathleen Dianne LeCoe-Cannucci, Portland State University

Sponsor

Portland State University. Department of Sociology

First Advisor

Joseph F. Jones

Date of Publication

1989

Document Type

Thesis

Degree Name

Master of Science (M.S.) in Sociology

Department

Sociology

Language

English

Subjects

Women in advertising, Sex role in advertising -- United States, Advertising -- Alcoholic beverages -- United States, Magazine advertising -- United States

DOI

10.15760/etd.5942

Physical Description

1 online resource (204 p.)

Abstract

One aspect of the role of advertising in the process of maintaining and reinforcing or challenging the socially constructed worlds of maleness and femaleness, and especially the portrayal of the "woman's place," was explored in this study.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

If you are the rightful copyright holder of this dissertation or thesis and wish to have it removed from the Open Access Collection, please submit a request to pdxscholar@pdx.edu and include clear identification of the work, preferably with URL

Persistent Identifier

http://archives.pdx.edu/ds/psu/23369

Recommended Citation

LeCoe-Cannucci, Kathleen Dianne, "Social construction of sexual equality in distilled beverage advertising" (1989). Dissertations and Theses. Paper 4058.
https://doi.org/10.15760/etd.5942