Sponsor
Nohad A. Toulan School of Urban Studies and Planning
First Advisor
Gerry Sussman
Term of Graduation
Spring 2019
Date of Publication
6-3-2019
Document Type
Dissertation
Degree Name
Doctor of Philosophy (Ph.D.) in Urban Studies
Department
Urban Studies and Planning
Language
English
Subjects
Maker movement -- Oregon -- Portland, Maker movement -- Michigan -- Detroit, Branding (Marketing), Identity (Philosophical concept)
DOI
10.15760/etd.6876
Physical Description
1 online resource (x, 288 pages)
Abstract
This dissertation explores the maker economy and culture in Detroit, MI and Portland, OR and queries the "Made in Place" branding strategy that relies so heavily on a shared imagination of cities, identities, and values. Bridging the gap between urban economic development, political economy, and affect theory, this dissertation is centrally concerned with how imagination works as a commons and how such "imaginaries" shape each city's milieu of small, entrepreneurial, artisanal producers ("makers"). The constituent elements of "Made in" branding "made" and "place" suggest common understandings of each; this sense of coherence is critical for how value is added to a maker's product. Rather than coherence, however, my data revealed a great deal of tension and ambiguity: how can something be coherent, ambiguous, and mobilized as economic value all at the same time? I answer this question by analyzing data from over 70 interviews with makers in Detroit and Portland, two cities experiencing rapid development and perceptive shifts from "old" to "new." I conclude that the various imaginaries so critical to "Made in Place" branding suggest not just economic rationality, but also a desire for stability in a turbulent world. Theoretically informed by Lauren Berlant, Gilles Deleuze, and Walter Benjamin, I argue that makers' imaginaries of identity, value, and place provide a collective sense of grounding amidst the flux of transition and uncertainty.
Rights
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Persistent Identifier
https://archives.pdx.edu/ds/psu/28998
Recommended Citation
Marotta, Stephen Joseph, "Making Imaginaries: Identity, Value, and Place in the Maker Movement in Detroit and Portland" (2019). Dissertations and Theses. Paper 5000.
https://doi.org/10.15760/etd.6876