First Advisor

Greg Schrock

Term of Graduation

Summer 2022

Date of Publication

8-10-2022

Document Type

Thesis

Degree Name

Master of Urban Studies (M.U.S.) in Urban Studies

Department

Urban Studies and Planning

Language

English

DOI

10.15760/etd.8055

Physical Description

1 online resource (v, 56 pages)

Abstract

Cities do not exist in a vacuum. They are in constant competition for talented, educated individuals and growing, innovative businesses -even if that competition is not explicit or specific. Traditionally cities have been left with two economic development paths to help diversify their economies: attract talent but without jobs, or attract business but without a strong talent pool. However, due to technological advancements, exacerbated by the pandemic, a new and growing workforce that can work from anywhere has emerged, remote workers. This talent pool shifts traditional economic development attraction strategies from city to industry to city to talent.

Many remote worker attraction strategies have been deployed throughout the US in an attempt to capture remote workers. However, only one, Tulsa Remote, designed its program in a way that integrates remote workers into the community. So far, Tulsa Remote has successfully recruited 1,300 remote workers in four years. This paper investigates the strengths and weaknesses of the Tulsa Remote program. The findings indicate 1) that the Tulsa Remote program is replicable. The strengths of Tulsa Remote, particularly the planning behind its community integration programs, can be adopted and executed elsewhere. 2) Marketing place-based amenities to remote workers should be conducted authentically.

Rights

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Persistent Identifier

https://archives.pdx.edu/ds/psu/38755

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