When “Tried and True” Advocacy Strategies Backfire: Narrative Messages Can Undermine State Legislator Support for Early Childcare Policies

Authors

Liana B. Winett, OHSU-PSU School of Public HealthFollow
Jeff Niederdeppe, Cornell University
Yiwei Xu, Cornell University
Sarah Gollust, University of Minnesota - Twin Cities
Erika Franklin Fowler, Wesleyan University

Published In

Journal of Public Interest Communications

Document Type

Article

Publication Date

2021

Subjects

Early childhood development, Health services administration

Abstract

A core principle of policy advocacy is that to engage decision makers in the urgency, complexity, and controversy of problems, advocates must effectively tell the story of those issues. Policy stories, or narratives, paint mental pictures of what a problem is, who is affected, and how it came to be. Yet, the persuasive effects of narratives on one key group, state legislators, remain understudied. Drawing from the Narrative Policy Framework (NPF), media advocacy, and public interest communications, we sought to inform advocacy strategy by illuminating state legislators’ responses to messages about public investments in quality childcare for all. Contrary to expectations, we found that narratives can have unintended effects challenging or even diminishing legislator support. We discuss implications for advocacy strategy.

Rights

Copyright (c) 2021 The Authors

This work is licensed under a Creative Commons Attribution 4.0 International License.

Locate the Document

https://doi.org/10.32473/jpic.v5.i1

DOI

10.32473/jpic.v5.i1

Persistent Identifier

https://archives.pdx.edu/ds/psu/36407

Citation Details

Winett, L. B., Niederdeppe, J., Xu, Y., Gollust, S. E., & Fowler, E. F. (2021). When “Tried and True” Advocacy Strategies Backfire: Narrative Messages Can Undermine State Legislator Support for Early Childcare Policies. The Journal of Public Interest Communications, 5(1), 45-45.