Presentation Type
Oral Presentation
Location
Portland State University
Start Date
5-4-2016 10:00 AM
End Date
5-4-2016 11:30 AM
Subjects
Industrial relations, Culture, Role expectation, Industrial management -- Cross-cultural studies
Abstract
This case-study is about the cross-cultural management and how it affects the employee relations and ultimately impacts their performance, if not handled properly. The case delves into different situations where understanding of the other cultural values, norms, work practices and human behavior is critical for foreign managers to succeed.
The case entails how a foreign FMCG company faced with the difficult and challenging situation in China. In order to fix the problems, the corporate headquarter sent three of their bright personnel; Janet, Peter and William to China. They were tasked to improve the HR, marketing & sales and distributions channels. Nonetheless, when they landed in the host country, they grappled with a number of challenges arising out of cultural, communication and situational differences. This case talks about these challenges and how to handle them.
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Persistent Identifier
http://archives.pdx.edu/ds/psu/17150
Included in
Business and Corporate Communications Commons, International and Comparative Labor Relations Commons, Organizational Behavior and Theory Commons
Cross-Cultural Understanding
Portland State University
This case-study is about the cross-cultural management and how it affects the employee relations and ultimately impacts their performance, if not handled properly. The case delves into different situations where understanding of the other cultural values, norms, work practices and human behavior is critical for foreign managers to succeed.
The case entails how a foreign FMCG company faced with the difficult and challenging situation in China. In order to fix the problems, the corporate headquarter sent three of their bright personnel; Janet, Peter and William to China. They were tasked to improve the HR, marketing & sales and distributions channels. Nonetheless, when they landed in the host country, they grappled with a number of challenges arising out of cultural, communication and situational differences. This case talks about these challenges and how to handle them.