Presentation Type
Oral Presentation
Location
Portland State University
Start Date
5-2-2018 9:00 AM
End Date
5-2-2018 11:00 AM
Subjects
Strategic planning, Electronic Commerce
Abstract
The research trend on business models continues to surge, foreseeing them as the future blueprint to create and sustain competitive advantages, as well as the major driver that guides the strategic renovation efforts of businesses all over the world. In this research, we intensively review the literature on the business model regarding the concept emergence, theoretical background, definitions, importance, classifications, and the structure of the elements. Our interest is in gaining a better understanding of how to innovate a business model that can lead to create and sustaincompetitive advantages. Based on our findings, the literature to date lacks the systematic research patterns and classification approaches that guide the interested researchers in adding more contributions to what already exists. Also, the fuzziness and ambiguity of the concept have caused a lack of consensus on its definition. However, we define the business model as; “the logical architecture that articulates and heedfully interrelates and regulates the internal and external business activities, whereby a firm can create, deliver and capture values that guarantee the development and sustainability of competitive advantages”. Furthermore, the existing predefined patterns and conceptual frameworks of the business models that we present in this study are forming a strong background on how primarily a business model can be designed and employed, yet, they cannot guarantee the feasibility and success of implementing them.
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Persistent Identifier
http://archives.pdx.edu/ds/psu/25152
Included in
Business Model Innovation: Review of The Concept, Importance, Classifications, and Elements
Portland State University
The research trend on business models continues to surge, foreseeing them as the future blueprint to create and sustain competitive advantages, as well as the major driver that guides the strategic renovation efforts of businesses all over the world. In this research, we intensively review the literature on the business model regarding the concept emergence, theoretical background, definitions, importance, classifications, and the structure of the elements. Our interest is in gaining a better understanding of how to innovate a business model that can lead to create and sustaincompetitive advantages. Based on our findings, the literature to date lacks the systematic research patterns and classification approaches that guide the interested researchers in adding more contributions to what already exists. Also, the fuzziness and ambiguity of the concept have caused a lack of consensus on its definition. However, we define the business model as; “the logical architecture that articulates and heedfully interrelates and regulates the internal and external business activities, whereby a firm can create, deliver and capture values that guarantee the development and sustainability of competitive advantages”. Furthermore, the existing predefined patterns and conceptual frameworks of the business models that we present in this study are forming a strong background on how primarily a business model can be designed and employed, yet, they cannot guarantee the feasibility and success of implementing them.