Presentation Type

Poster

Subjects

Emotional intelligence -- Study and teaching (Early childhood), Affective education, Social learning, Child psychology, Teaching -- Aids and devices -- Cross-cultural studies, Video blogs -- Analysis

Department

Psychology

Advisor

Nicholas Smith

Student Level

Undergraduate

Abstract

In 2015, toy company Mattel began a YouTube vlog starring a 3D animated Barbie that featured many vlogs seemingly geared at increasing children’s emotional intelligence. One concern about this promising resource is that previous research suggests that cultural relevance has a notable role in the receptivity of children's media content, and Barbie may not be the most versatile role model for children of all demographics. Using a quasi-experimental matched-groups design, this proposed research aims to evaluate the impacts of the Barbie vlogs on children’s levels of emotional intelligence, and determine whether the children's ethnicity (Black or White, within the scope of this initial study) has any effect on the level of impact. I hypothesize that because the Barbie vlogs lack cultural relevance for Black children, the vlogs will have more of an impact on White children’s emotional intelligence. These findings would suggest that there is a need for producers of children’s media to make similar children’s programs that are culturally relevant for Black children. These findings may also encourage educators to bring more culturally relevant media into their classrooms to increase the content’s receptivity for a more diverse range of students.

Feedback form: https://docs.google.com/forms/d/1_PIplCrsOn-2UpIHQn1iyCldew0Uyfsp33Z8SVs0LMs/edit?usp=sharing

Persistent Identifier

https://archives.pdx.edu/ds/psu/35411

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Teaching Children Emotional Intelligence: A Closer Look at the Barbie Vlogs

In 2015, toy company Mattel began a YouTube vlog starring a 3D animated Barbie that featured many vlogs seemingly geared at increasing children’s emotional intelligence. One concern about this promising resource is that previous research suggests that cultural relevance has a notable role in the receptivity of children's media content, and Barbie may not be the most versatile role model for children of all demographics. Using a quasi-experimental matched-groups design, this proposed research aims to evaluate the impacts of the Barbie vlogs on children’s levels of emotional intelligence, and determine whether the children's ethnicity (Black or White, within the scope of this initial study) has any effect on the level of impact. I hypothesize that because the Barbie vlogs lack cultural relevance for Black children, the vlogs will have more of an impact on White children’s emotional intelligence. These findings would suggest that there is a need for producers of children’s media to make similar children’s programs that are culturally relevant for Black children. These findings may also encourage educators to bring more culturally relevant media into their classrooms to increase the content’s receptivity for a more diverse range of students.

Feedback form: https://docs.google.com/forms/d/1_PIplCrsOn-2UpIHQn1iyCldew0Uyfsp33Z8SVs0LMs/edit?usp=sharing