Presentation Type
Poster
Start Date
5-8-2024 11:00 AM
End Date
5-8-2024 1:00 PM
Subjects
English language, Applied linguistics and language study
Advisor
Kimberley Brown
Student Level
Masters
Abstract
My poster will display my research that investigates the pivotal role of English for Specific Purposes (ESP) in Cuba's tourism sector and its broader implications for global tourism contexts. Through qualitative methods including written questionnaires and oral interviews with people working in the tourism industry in Cuba, I examined the significance of language proficiency, particularly English, in various industry roles within Cuba's tourism and hospitality sector. Findings highlight how ESP facilitates effective communication, elevates service standards, and fosters career progression for individuals working in the sector. Furthermore, my research underscores the interconnectedness of language and tourism, emphasizing the importance of tailored language education programs to address industry needs and enhance cultural understanding. By exploring the nuances of language education in the Cuban tourism landscape, this study offers valuable insights that extend beyond national borders, providing a framework for designing effective language education initiatives in diverse tourism contexts worldwide.
Creative Commons License or Rights Statement
This work is licensed under a Creative Commons Attribution 4.0 License.
Persistent Identifier
https://archives.pdx.edu/ds/psu/41870
Included in
Cultivating Connections: Future Approaches to Tourism ESL Pedagogy
My poster will display my research that investigates the pivotal role of English for Specific Purposes (ESP) in Cuba's tourism sector and its broader implications for global tourism contexts. Through qualitative methods including written questionnaires and oral interviews with people working in the tourism industry in Cuba, I examined the significance of language proficiency, particularly English, in various industry roles within Cuba's tourism and hospitality sector. Findings highlight how ESP facilitates effective communication, elevates service standards, and fosters career progression for individuals working in the sector. Furthermore, my research underscores the interconnectedness of language and tourism, emphasizing the importance of tailored language education programs to address industry needs and enhance cultural understanding. By exploring the nuances of language education in the Cuban tourism landscape, this study offers valuable insights that extend beyond national borders, providing a framework for designing effective language education initiatives in diverse tourism contexts worldwide.