Presentation Type
Poster
Start Date
5-8-2024 11:00 AM
End Date
5-8-2024 1:00 PM
Subjects
Manga
Other
Book Publishing
Advisor
Kathi Berens
Student Level
Masters
Abstract
In recent years, manga has seen a surge in popularity. This research seeks to provide insights into the role of manga in U.S. bookstores and its implications for reader discovery. Through observations at bookstores in the Portland area, including Books with Pictures, Kinokuniya, Powell’s, and Barnes and Noble, it was examined how manga is presented to readers. Factors considered include manga’s physical placement in the store and surrounding sections as well as shelving methods and categorizations like genre labels, particularly for manhwa, manhua, and light novels. Display tables, end caps, and shelf talkers also demonstrate an unique way for bookstores to present their books to potential readers. The findings are expected to contribute to a deeper understanding of manga's placement within bookstores by comparing and contrasting these methods of shelving.
Creative Commons License or Rights Statement
This work is licensed under a Creative Commons Attribution 4.0 License.
Persistent Identifier
https://archives.pdx.edu/ds/psu/41856
Included in
Manga In Bookstores
In recent years, manga has seen a surge in popularity. This research seeks to provide insights into the role of manga in U.S. bookstores and its implications for reader discovery. Through observations at bookstores in the Portland area, including Books with Pictures, Kinokuniya, Powell’s, and Barnes and Noble, it was examined how manga is presented to readers. Factors considered include manga’s physical placement in the store and surrounding sections as well as shelving methods and categorizations like genre labels, particularly for manhwa, manhua, and light novels. Display tables, end caps, and shelf talkers also demonstrate an unique way for bookstores to present their books to potential readers. The findings are expected to contribute to a deeper understanding of manga's placement within bookstores by comparing and contrasting these methods of shelving.