Document Type

Report

Publication Date

9-2018

Subjects

Quality of life, City planning -- Oregon, Local transit -- Oregon

Abstract

Livability of place is a central theme in developing concepts about transit ridership. In order to develop strategy for a compelling public communication campaign to increase transit ridership, this project frames the connections between livability and transit and offers a set of public campaign examples. A national survey taken of riders provides possible message strategies. With this information, a creative strategy team was tasked with developing a strategy for messaging and developed the Green Rider profile. Recommendations for creative direction and further study are offered.

Description

This is a final report, NITC-RR-873, from the NITC program of TREC at Portland State University, and can be found online at: https://nitc.trec.pdx.edu/research/project/873

The project brief associated with this project can be found online at: https://archives.pdx.edu/ds/psu/26295

DOI

10.15760/trec.208

Persistent Identifier

https://archives.pdx.edu/ds/psu/26294

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