Sponsor
This project was funded by the National Institute for Transportation and Communities (NITC) under grant number NITC-RR-873. The authors would like to acknowledge the work of University of Oregon School of Journalism and Communication undergraduate students Cameron Kokes, Lina Rode and Benson Winklebeck for their contribution.
Document Type
Report
Publication Date
9-2018
Subjects
Quality of life, City planning -- Oregon, Local transit -- Oregon
Abstract
Livability of place is a central theme in developing concepts about transit ridership. In order to develop strategy for a compelling public communication campaign to increase transit ridership, this project frames the connections between livability and transit and offers a set of public campaign examples. A national survey taken of riders provides possible message strategies. With this information, a creative strategy team was tasked with developing a strategy for messaging and developed the Green Rider profile. Recommendations for creative direction and further study are offered.
DOI
10.15760/trec.208
Persistent Identifier
https://archives.pdx.edu/ds/psu/26294
Recommended Citation
Morrison, Deborah, Autumn Shafer, Rebecca Lewis and Hannah Lewman. Framing Livability: A Strategic and Creative Communication Approach to Improving Support for Public Transportation in Oregon, NITC-RR-873. Portland, OR: Transportation Research and Education Center (TREC), 2018. http://doi.org/10.15760/trec.208
Description
This is a final report, NITC-RR-873, from the NITC program of TREC at Portland State University, and can be found online at: https://nitc.trec.pdx.edu/research/project/873
The project brief associated with this project can be found online at: https://archives.pdx.edu/ds/psu/26295