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Date
10-3-2025
Description
Walk Portland, a partnership between the Portland Bureau of Transportation (PBOT) and Travel Portland, seeks to make it easier than ever for pedestrians to explore the city. In 2024, PBOT and Travel Portland, in partnership with sparks+sullivan, teamed up to develop a wayfinding strategic plan. In 2025, with grant funding from Travel Oregon, the team launched a short-term pilot wayfinding system to help people explore Portland as a pedestrian: the Downtown Portland Walking Route. The pilot, up from August-October 2025, is designed to see what works and what doesn’t in helping people navigate downtown. The long-term goal of this project is to create and implement a cohesive, user-friendly wayfinding system that helps pedestrians navigate Portland, enhances the pedestrian experience for visitors and locals alike, and promotes a sense of place. The team will apply lessons learned from this pilot project to a more permanent system in the future.
Biographical Information
Gena Gastaldi is the Pedestrian Realm Coordinator at the Portland Bureau of Transportation (PBOT). As a member of the Complete Streets team, she focuses on incorporating multimodal design and policy into all aspects of transportation planning, with a particular focus on the pedestrian experience. She is the Project Manager for Walk Portland.
Ryan and Gwen Sullivan are sparks+sullivan, a design consultancy based in Portland, Oregon. They design innovative, human-centered brands and strategies to connect people with places and products. They are the consultant on Walk Portland.
Subjects
Pedestrian facilities design -- Oregon -- Portland, Pedestrians -- Orientation and wayfinding -- Oregon -- Portland, Walking -- Oregon -- Portland, Urban beautification -- Oregon -- Portland, City planning -- Oregon -- Portland
Disciplines
Transportation | Urban Studies | Urban Studies and Planning
Persistent Identifier
https://archives.pdx.edu/ds/psu/44251
Recommended Citation
Gastaldi, Gena; Sullivan, Gwen; and Sullivan, Ryan, "Walk Portland: A Downtown Pedestrian Wayfinding Strategy And Pilot" (2025). PSU Transportation Seminars. 268.
https://archives.pdx.edu/ds/psu/44251