Communicating with Library Donors

Authors

Marilyn K. Moody, Portland State UniversityFollow

Published In

OLA Quarterly

Document Type

Article

Publication Date

6-2016

Subjects

Library fund raising, Academic libraries -- Finance

Abstract

How do you communicate effectively with donors and potential donors? What does that communication look like? Libraries often envision donor communications as including only direct fundraising requests. Communications with donors, however, encompass a wide range of activities, is ongoing, and may even span decades with an individual donor. Library staff not directly involved with fundraising may not even think about donors as part of their user audience, but almost everyone who works in a library has a potential role in communicating with donors.

Rights

Originally published in OLA Quarterly and can be found online at: http://dx.doi.org/10.7710/1093-7374.1829

DOI

10.7710/1093-7374.1829

Persistent Identifier

http://archives.pdx.edu/ds/psu/17309

Citation Details

Moody, M. K. (2016). Communicating with Library Donors. OLA Quarterly, 21(4), 5-9.