Library fund raising, Academic libraries -- Finance
How do you communicate effectively with donors and potential donors? What does that communication look like? Libraries often envision donor communications as including only direct fundraising requests. Communications with donors, however, encompass a wide range of activities, is ongoing, and may even span decades with an individual donor. Library staff not directly involved with fundraising may not even think about donors as part of their user audience, but almost everyone who works in a library has a potential role in communicating with donors.
Originally published in OLA Quarterly and can be found online at: http://dx.doi.org/10.7710/1093-7374.1829
Moody, M. K. (2016). Communicating with Library Donors. OLA Quarterly, 21(4), 5-9.