Published In
Journal of Business & Finance Librarianship
Document Type
Post-Print
Publication Date
9-29-2021
Abstract
SCORE plays an essential role in supporting predominantly new small business entrepreneurs with limited resources. This article shares findings from in-depth interviews with SCORE mentors on how they advised clients on doing market research, their strategies and recommended resources on popular topics, and the perceived challenges their clients faced. Academic librarians can take advantage of opportunities identified in the study to build a robust relationship with SCORE, as well as leveraging SCORE methods and resources in their core reference and instruction work with students.
Rights
© 2021 Kerry Wu
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Locate the Document
DOI
10.1080/08963568.2021.1982566
Persistent Identifier
https://archives.pdx.edu/ds/psu/36547
Citation Details
Wu, Kerry, "Market Research for Small Businesses: A “Real World” Perspective" (2021). Library Faculty Publications and Presentations. 340.
https://archives.pdx.edu/ds/psu/36547
Description
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Business & Finance Librarianship on September 2021, available online: https://doi.org/10.1080/08963568.2021.1982566