Journal of Business & Finance Librarianship
SCORE plays an essential role in supporting predominantly new small business entrepreneurs with limited resources. This article shares findings from in-depth interviews with SCORE mentors on how they advised clients on doing market research, their strategies and recommended resources on popular topics, and the perceived challenges their clients faced. Academic librarians can take advantage of opportunities identified in the study to build a robust relationship with SCORE, as well as leveraging SCORE methods and resources in their core reference and instruction work with students.
© 2021 Kerry Wu
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Published as: Wu, K. (2021). Market research for small businesses: A “real world” perspective. Journal of Business & Finance Librarianship, 1-24, DOI: 10.1080/08963568.2021.1982566
Available for download on Wednesday, March 01, 2023