Marketing to Individuals: Insights from the Library

Authors

Jill Emery, Portland State UniversityFollow

Document Type

Presentation

Publication Date

6-2013

Subjects

Libraries -- Marketing, Libraries -- Public relations, Academic libraries

Abstract

This presentation focuses on how library systems support user purchases and which sales channels are involved.

Description

Presented at the 2013 Society for Scholarly Publishing (SSP) Conference in San Francisco, CA, as part of the Marketing to Individuals: Insights from Pioneers session

Persistent Identifier

http://archives.pdx.edu/ds/psu/9820

Citation Details

Emery, Jill, "Marketing to Individuals: Insights from the Library" (2013). Library Faculty and Staff Publications and Presentations. 97.
http://archives.pdx.edu/ds/psu/9820