The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types

Authors

Gopal Das, Indian Institute of Management
Amaradri Mukherjee, Portland State UniversityFollow
Ronn J. Smith, University of Arkansas

Published In

Journal of Retailing

Document Type

Citation

Publication Date

6-18-2018

Locate the Document

https://doi.org/10.1016/j.jretai.2017.12.002

DOI

10.1016/j.jretai.2017.12.002

Persistent Identifier

https://archives.pdx.edu/ds/psu/26487

Citation Details

Das, G., Mukherjee, A., & Smith, R. J. (2018). The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types. Journal of Retailing.