Methodological Disclosure: The Foundation For Effective Use of Survey Research

Authors

Bruce L. Stern, Portland State University
Ray Ashmun, Market Decisions Corporation

Published In

Journal of Applied Business Research

Document Type

Article

Publication Date

1991

Subjects

Survey research, Marketing executives, Sampling plan, Methodological disclosure

Abstract

A survey of marketing executives and a content analysis of their most recent survey research repon reveals that most methodology descriptions are sketcliy, at best. lmponant details about the sampling plan and other procedures are often omitted or loosely presented, leaving the reader insufficiently informed about the foundation that the study was built upon.

Rights

Copyright (c) 1991 The Authors

This work is licensed under a Creative Commons Attribution 4.0 International License.

Locate the Document

https://doi.org/10.19030/jabr.v7i4.6207

DOI

10.19030/jabr.v7i4.6207

Persistent Identifier

https://archives.pdx.edu/ds/psu/41218

Citation Details

Stern, B. L., & Ashmun, R. (1991). Methodological Disclosure: The Foundation For Effective Use Of Survey Research. Journal of Applied Business Research (JABR), 7(4), 77-82.