The Incidence and Characteristics of Disclaimers in Children's Television Advertising
Published In
Journal of Advertising
Document Type
Citation
Publication Date
1984
Abstract
This paper reports the results of research that updates and expands previous research on disclaimers in children's television. The study examines the incidence, form, position, language level and variance by product category of a sample of nearly 1,000 advertisements televised during children's programs.
Locate the Document
https://doi.org/10.1080/00913367.1984.10672882
Persistent Identifier
https://archives.pdx.edu/ds/psu/41235
Publisher
Taylor & Francis
Citation Details
Stern, B. L., & Harmon, R. R. (1984). The incidence and characteristics of disclaimers in children's television advertising. Journal of Advertising, 13(2), 12-16.
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