Integrating Results From Children's Television Advertising Research
Published In
Journal of Advertising
Document Type
Citation
Publication Date
1979
Abstract
Children's television advertising is rapidly becoming a major concern to government agencies, citizens' groups and researchers in many areas of the social sciences. To this point there has been little integration of research efforts. This article presents a model of the processing of television advertising by children in order to organize and integrate previous research results and to act as the basis for suggesting future directions for research. The authors indicate that more involvement by advertisers is needed.
Locate the Document
https://doi.org/10.1080/00913367.1979.10673282
Persistent Identifier
https://archives.pdx.edu/ds/psu/41237
Publisher
Taylor & Francis
Citation Details
Resnik, A. J., Stern, B. L., & Alberty, B. (1979). Integrating results from children's television advertising research. Journal of Advertising, 8(3), 3-48.