The Self-Image/Store Image Matching Process: An Empirical Test
Published In
The Journal of Business
Document Type
Citation
Publication Date
1977
Locate the Document
https://www.jstor.org/stable/2352291
Persistent Identifier
https://archives.pdx.edu/ds/psu/41238
Publisher
JSTOR
Citation Details
Stern, B. L., Bush, R. F., & Hair, J. F. (1977). The self-image/store image matching process: an empirical test. The Journal of Business, 50(1), 63-69.
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