Presentation Type
Poster
Subjects
Surrealism -- Influence, Advertising in popular culture, Modern arts -- 20th century, United States -- Social conditions -- 21st century, Advertising -- History and criticism
Advisor
Daneen Bergland
Student Level
Undergraduate
Abstract
All ads draw influence from something, most of the time it is from an art movement that will mirror the mental state of the current population. The art influence used for today’s media is surrealist art, due to its chaotic representation of life that mirrors the tumultuous events gen Z and millennials have grown up with. In the surrealist art movement, the general population experienced great anxiety and grappled with the idea of the inner, subconscious self and the represented conscious self. Today, the issue of social media, what is presented compared to what is real, creates an atmosphere where surrealist art can have a larger impression once again. Similarly, the surrealist art movement rose during a time of anxiety and uncertainty, post world war II. Today similar chaos, in different forms, has shaped the lives of this generation. By finding an artistic influence for the ads being shown it allows for a greater understanding of the purpose of the ad and how it achieves its goal and removes any bias it previously depended on.
Rights
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Persistent Identifier
https://archives.pdx.edu/ds/psu/35420
The Influence of Surrealist Art on Popular Ads
All ads draw influence from something, most of the time it is from an art movement that will mirror the mental state of the current population. The art influence used for today’s media is surrealist art, due to its chaotic representation of life that mirrors the tumultuous events gen Z and millennials have grown up with. In the surrealist art movement, the general population experienced great anxiety and grappled with the idea of the inner, subconscious self and the represented conscious self. Today, the issue of social media, what is presented compared to what is real, creates an atmosphere where surrealist art can have a larger impression once again. Similarly, the surrealist art movement rose during a time of anxiety and uncertainty, post world war II. Today similar chaos, in different forms, has shaped the lives of this generation. By finding an artistic influence for the ads being shown it allows for a greater understanding of the purpose of the ad and how it achieves its goal and removes any bias it previously depended on.