Published In
International Journal of Turkish Studies
Document Type
Article
Publication Date
1-1-2005
Subjects
Clothing and dress -- Middle East, Women -- Middle East -- History, Advertising -- Middle East, Women's periodicals -- Turkey -- Social aspects
Abstract
This study aims to re-examine Women's World, (a Middle Eastern women's publication that was active between 1913 and 1921), from a gender aware, but broadly constructed, interdisciplinary perspective that integrates women's studies with studies of advertising and consumption. A feminist journal with a relatively long publication life, Women's World contained a substantial number of advertisements encouraging the consumption of modem goods and services. Many of these notices promised to address the beauty, health and fashion needs of modem women, thus constructing in effect the public image of "the new woman." of that image, in turn, should facilitate our understanding of both the construction of the modem self in the emerging commercial culture and the ambivalent relationship between gender and modernity in the late-Ottoman Middle East.
Persistent Identifier
http://archives.pdx.edu/ds/psu/9601
Publisher
University of Wisconsin : Madison
Citation Details
Başcı, P. (2005). Advertising 'the New Woman': fashion, beauty, and health in women's world. International Journal of Turkish Studies, 1(1/2), 61-80.
Description
This is the publisher's final pdf. Article appears in International Journal of Turkish Studies.